ANALYTICS.

Make the measurement model useful before adding more dashboards.

A scoped engagement tied to your business problem, existing system and the decisions your team needs to make next.

Product and marketing teams that want practical discovery improvements tied to evidence and a clear measurement plan.

• Business questions and event definitions
• Data quality and consent requirements
• Acquisition and conversion analysis

• Measurement plan
• Event specification
• Reporting recommendations

Final deliverables and acceptance criteria are agreed in the proposal. Recommendations and implementation are separate unless explicitly included.

1. 01Establish the current evidence and business goals.
2. 02Audit the technical and content foundations.
3. 03Prioritize recommendations by impact and effort.
4. 04Implement as scoped, then observe and iterate.

2–4 weeks

This is an indicative planning range, not a delivery promise. Scope, access, product complexity, feedback and release constraints determine the confirmed schedule.

• Business goals and audience context
• Website and CMS access as needed
• Search and analytics access where available
• Existing content, positioning and channel plans

• Guaranteed rankings, citations, traffic or revenue
• Paid advertising spend or third-party tool fees
• Content production or development outside the agreed scope

• Implementation support
• Technical content production
• Recurring measurement reviews